Driving an Immersive
Buying Experience.

Client: Mercedes-Benz
Pillars: Design

Mercedes-Benz wanted a digital solution to educate customers on their products before face-to-face contact with the sales team. Appscore created an immersive tablet-based app to be displayed next to showroom models, providing a next-generation solution that improved sales conversion.

Mercedes-Benz found their sales team too frequently tied up in time-consuming vehicle demonstrations, often with customers on the low end of the sales pipeline. Across both commercial and passenger vehicles, customers were enquiring about information that could be better made available before face-to-face contact.

Wanting to make use of their existing hardware, namely iPads on the showroom floor, Mercedes-Benz contacted Appscore to design and implement a next generation solution that would prove immersive and educational for customers.

Appscore opened a discovery phase, beginning with a workshop that included Mercedes-Benz sales staff. Learning about the ideal customer and what they would already know before speaking with a salesperson, we collated the necessary information and begin mapping it to a sleek UI. Our discovery phase also included studying drop-off rates of the existing presentations, to help us better understand where people lost engagement.

Spending time on the show floor with salespeople, we gained insight into the information delivered, and the level of knowledge the customer should gain from the engagement. These insights helped our design phase, properly allocating time and effort to the most important details.

As we were designing for both commercial and passenger vehicles, our team worked on two separate projects to give a sense of uniqueness to each journey.