Gamifying Education,
Rewarding Advocacy.

Client: Samsung
Pillars: User Acquisition

To better educate off-site sales teams, Samsung required a greater uptake of their training app, Samsung+. Having worked with Appscore since inception, our understanding of the system helped us develop a gamification and socialisation system that greatly increased user acquisition.

Looking to provide an engaging education tool for dedicated off-site sales teams, Samsung felt their current tools weren’t being utilised to a high enough standard. Wanting to generate excitement around their app, Samsung needed a modern solution to drive energetic advocacy.

Samsung approached Appscore to gamify and socialise the Samsung+ app and acquire more users through rewarding incentives.

Working with Samsung since the inception of their training app, we were able to delve directly into the solution process. We engaged with the Samsung learning team, as well as their retailers, to identify and test key learning criteria. Measuring the effectiveness of each iteration, we received great insight into how we could garner positive engagement through the app.

Throughout our workshops with Samsung, we continuously made use of back-end data to analyse drop-off/click-through rates of notifications that were sent to users. From this data, we tailored the messaging to best effect.

We then got to work on a gamification project that would provide engaging education, with high-achievers gaining access to valuable rewards. The challenges and tests that were integrated into the Samsung+ app proved popular, and the valuable rewards on offer provided great incentive to users.